As the company to ever create an internet pharmacy, cvs number has brought a new flavor to the pharmaceutical industry. Currently, Consumer Value Store is #53 of fortune 500 companies. The company works primarily from prescription medications sales which makes up about 70% of its total revenues. CVS is in fact just about the most pervasive drugstore chains in America; it operates nearly 4,100 facilities, placing it side by side with three of the major competitors, Eckerd, Rite Aid and Walgreens. Within the Consumer Value Store lies PharmaCare, a subsidiary which is considered key to the company’s expansion and profit margin because of diverse managerial tactics it gives you to the company.

Initially, the very first store opened its doors in 1963 selling health insurance and beauty aids. In the end of the same year, the chain grew to 17 stores averaging $3.3 million each year. Ever since then, the chain continues to be growing in a rather outstanding rate. Today CVS is successfully operating in well over 32 states which is still expanding. During the majority of the 1990s, CVS has separated itself as one of the most well managed chains inside the national drug store industry, reaching the 4000 mark and still keeps growing. The company

CVS faces challenges from three major competitors. Specifically, Walgreens which holds 38% of market share is expanding at a rate in excess of 400 new stores each year. Secondly, Eckerd typically the sixth largest U.S. market at 33% of market share is venturing the Phoenix market which offers long term growth. Finally, Rite Aid Corp with 30% of market share is planning to add around 300 private label SKUs including household chemicals, school supply and garden items just to mention a few.

As a means of reevaluating marketing strategies, cvs corporate address is closing a selection of their stores. Approximately 230 continues to be shut down up to now as it is determined that disassociating off their chain of stores and malls to individual locations is going to be far more profitable as that does not only target tourists, but in addition regular residents. According the 2004 agenda, CVS plans to start opening stores in Minneapolis, the 10th largest drugstore market in the united states, and high traffic areas including Chicago, Florida, Las Vegas, Phoenix and Texas for expansion.

CVS marketing strategies revolve mainly around expansion. Because the nations leading pharmacy with stores in more than 32 states, CVS is gradually expanding its chain of stores in Florida. Currently, it provides opened two stores in Central Florida, nine inside the Tampa Bay area and eight in South Florida. In addition, CVS has several stores being built including two more in Central Florida, five in Tampa Bay and seven in South Florida. In accordance with the Senior Legal Counsel, Michael B. Nulman, entry into the Florida market continues to be profitable beyond normal expectations because not only has customer acceptance of the Florida stores been incredible, but sales figures within these new areas happen to be better than many previous locations.

Altering the format in the stores is another strategy that generates high profits. Moving from your convention 9600-square-feet prototype, CVS plan toward bigger and much better free-standing facilities resulted in 22 billion dollars in sales and ranked it second of top pharmacy in 2002 among its competitors. Rather than the smaller stores, the 10,885 and 12,150-square-feet prototypes allow drive-through pick up that simultaneously serve two cars and supply a great deal of convenience which can be exactly what the CVS chain is trying to achieve based on Alfred J. Callegarri Regional Director of Property. Basically, the CVS chain tries to succeed where its competitors have failed.

In addition to medicine, CVS sells a variety of other things. Being a pharmacy, it sells the very things which one would find at a convenient store. CVS along with a quantity of supermarkets is responding to customer demands by providing one-stop-shopping and convenience towards the shopping experience. According to the Food Marketing Institute, the majority of new stores and remodeled ones provide an ever-wider number of services and products in one place including wine, ATM services and greeting cards just to name a few.

Although CVS product line sells at market price, it seems to attract more customers than its competitors. As a pharmacy, CVS will be the only pharmacy that utilizes scannable consumer discount cards. Conversely, Rite Aid has a reward program that provides a discount on specific markets, meaning only not many stores participate in that program which renders it largely ineffectual. On ffsdrp other hand, CVS card-scanning strategy helps it win even the finicky customers. In addition, the pharmacy gives 2% off on non-prescription items then one dollar off every two prescriptions. Finally, the credit card enables to not only monitor the buying habits of clients, but to communicate together more intimately and advertise accordingly.

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