Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or delivered to meet their busy lifestyles. “The objective of Project Strive is to build from what our guests love about Newk’s and evolve the brand to get more aligned for their lifestyles. It stems from our brand pursuit to strive to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of advertising at https://Newks.Com.
Newk’s has always featured an open kitchen, where guests can see anything that is put into their meals. Historically, guests have possibly not been conscious of the brand’s persistence for fresh preparation and careful ingredient selection. The newest prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and lots of fun facts about the constituents and preparation methods.
“This project connects our brand story using the guest experience with an upgraded restaurant environment, paired with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the story of Newk’s roots being a homegrown brand with a desire for food and family, with their purpose to Strive To Produce A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and money for research to aid Ovarian Cancer, has also been infused into the design in a prominent way. “The new teal mosaic tile wall is an important feature that weaves our philanthropic work in to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will even feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is perfect for guests within our restaurants to notice the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We want to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The company aims to continue to renovate and refresh its restaurant locations across all 16 states because they grow in new and existing communities to Feed What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests using a generous portion of hospitality.
Newk’s takes no shortcuts whatsoever, except within our name. Our kitchen is surely an open book where we make each meal to order on your own. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, with no fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.