Within the few years leading up to 2015, McDonald’s painted the image of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s along with its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events within the last year is finally hinting at indications of a McDonald’s turnaround, with system-wide sales having a roughly $350 million boost in 2015 and three straight quarters of comp sales increases at press time. Underneath the direction of CEO Steve Easterbrook, McDonald’s sought to develop two major consumer trends: easy customization and all-day breakfast. The Make Your Taste kiosk program was expanded to more markets, however the latter initiative of (a curated) daylong morning menu really shook things up. Though it wasn’t rolled out until October, all-day breakfast helped fast food restaurants near me close 2015 on the high note.
While a lawsuit filed from the National Labor Relations Board over joint employer liability has elicited mixed reactions within the industry and beyond, the Golden Arches have made a concerted effort to emphasize its responsibility being a corporate giant in alternative methods. Earlier this year, it brought health-halo Cutie clementines to the menu, continued its Happy Meal Books program with a projection of reaching 50 million books by year-end, and raised pay for employees at corporate locations. Each of the do-good hubbub culminates this month featuring its Olympic Kids Program, by which 100 kids will be front and center at the opening ceremony in Rio.
There’s plenty of fight left inside the fast-food giant, without any doubt it will once more choose the gold.
Starbucks will be the industry’s chief overachiever. Never anyone to rest on its laurels and Frappuccinos, the coffee powerhouse continued to produce fresh LTOs-Halloween-themed “Frappula,” in addition to Cherry Blossom and Caramel Waffle Cone drinks-as well as beefing up its less saccharine offerings. After witnessing a 20 percent uptick in its overall iced beverage sales, Starbucks introduced a brand new cold-bar beverage lineup just in time for summer.
Novelty beverages notwithstanding, the worldwide brand has poured considerable energy into enhancing its adaptability to fit as numerous meal occasions as is possible. Last fall, Starbucks kicked up its convenience factor using the nationwide rollout of Mobile Order & Pay, allowing customers to skip the line and place orders in advance. Playing both size extremes, it announced plans to open the second Roastery location in a 20,000-square-foot facility in New York City City’s Meatpacking District while also debuting its fifth express format store at only 635 square feet.
While some of the 17 million approximately customers who actively use Starbucks’ loyalty app were miffed in April once the company revised the app to award stars (credit) based upon purchase amount rather than frequency, it seems like ‘Bucks is betting on other perks-points for making mobile orders or using partner services like Lyft and Spotify-to help keep consumers cool.
Earlier times year was tough for Subway. Not merely was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but additionally founder and fast-food pioneer Fred DeLuca died only a month right after the brand celebrated its 50th anniversary. The organization went right into a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, with its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for the count. During early 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Industry experts think this menu upgrade stands to do best against McDonald’s all-day breakfast as other brands scurry to discover their particular game changer. Subway also continues to emphasize its healthfulness by trying to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colors.
While the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do so by way of a proposed “McWhopper” collaboration-Burger King did manage an impressive surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed a boost since the company continued to cull a small amount of underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, however it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, along with a Flame Grilled Chicken Burger might be menu innovations, but they’re not too far away from the fare you’d expect in a burger joint.
By now it’s obvious that Taco Bell’s years-long success is anything but a flash in the pan. The top Mexican quick serve jumped a place on the QSR 50 and will continue to find favor among younger consumers with its tongue-in-cheek humor and zany menu options such as the Quesalupa and Beefy Crunch Burrito. What’s new is its approach to ingredients. In the last year, the organization has created commitments to merely source cage-free eggs and also to remove artificial colors and flavors, in addition to antibiotics.
The device bulked with an additional 200 stores, but Taco Bell isn’t putting all of its (cage-free) eggs in a single basket. A year ago, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and in May the company unveiled four new upscale store designs with a special emphasis on reflecting the local community.
Usually neck and neck with Burger King, Wendy’s failed to take care of the pace and fell a place within the rankings-although not from lack of effort. Before year, Wendy’s has worked to update just about any facet of its business, from founding its tech-focused 90° Lab and making a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming up with pop band American Authors to get a special promo.
Couple those moves with the reality that Wendy’s AUV still outperforms the best five brands (save for McDonald’s), and also the Freckled Lady might just create a rebound.
Dunkin’ is holding steady featuring its aggressive growth plan, totaling 1,125 new stores in just three years while pushing system-wide sales nearly $500 million in 2015. Next year it can enter Hawaii the very first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the company can be anticipated to stay true to its course.
Dunkin’ has additionally made impressive strides featuring its outreach; in December it had become the first corporate sponsor in the newly launched National Women’s Hockey League (NWHL), and shortly after became the league’s “official coffee shop.” Dunkin’ also tapped social networking celebrity Logan Paul to produce content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t boost your annual sales greater than $1 billion in a single year and keep https://restaurantsnearmenow.org/fast-food-near-me/ obviously has not visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in New York City was highly anticipated and well accepted and also the company has a dozen more locations inside the pipeline for that Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side with the addition of a new salad for the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed in collaboration with Atlanta chef Ford Fry.