What’s the easiest approach to get more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm that gives value. Ask these 5 questions.
* Will they measure success when it comes to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Are they transparent or do they hide fees?
* Do they really manage your marketing for you?
* See below for your particulars on each.
1. Do they measure success with regards to new patient leads?
If you own a practice, the purpose of medical marketing would be to do just one important thing, which is to have more new patients calling as well as emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total number of calls you get. None of the things can be changed into new patients and sales.
Most medical marketing firms make an effort to bury you in data about items that has no tangible benefit. Many will even have you put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm that utilizes call tracking and form fill tracking to accurately figure out how many NEW Patients contact you every month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a huge red flag. It’s a sales tactic to sell services people may wish to dump inside a month or two that keeps you investing in 6-one year for a thing that does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to still earn your business monthly.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is that none of those work and one is even illegal. There is certainly zero proof that by using these marketing tools will attract a single new patient. However, there is lots of evidence that these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting to prospects driving by the practice. Which is not merely annoying, and when it worked would mess with the scheduling. In reality, it doesn’t generate leads. Great idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and then talk to several clients who’ve used it.
4. Are they transparent or will they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the market is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to completely provide information on how most of those funds will almost certainly actual AdWords spend versus into their pockets.
The only transparent approach to charge for medical PPC would be to charge a monthly management fee then have you ever pay the AdWords spend right on your bank card. That way you know precisely how much you might be make payment on marketing firm to manage your medical PPC and just how much went to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are tons of low-cost internet marketing services out there that give you access to software so you can manage your marketing yourself. For instance, you can find a number of businesses that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting use of powerful online marketing tools is wonderful, in theory, in case you have a Ph.D. in internet marketing and 40 hours a week to spare. On the other hand, if you currently have employment helping patients, they are just a big total waste and funds.
Be sure to check the marketing firm does the work, so you can concentrate on what you do best which is helping patients. What’s the easiest way to attract new patients? Make sure for each and every dollar you put money into lead generation you’re getting nlphhf along with a positive ROI. It’s that easy. And avoid all the nonsense about geo-fence displays, retargeting, banner ads along with other stuff that does nothing for your medical practice.