Today, Starbucks has taken another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food simply by using their voice for delivery within thirty minutes. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch from the new service marks usually the one-year anniversary of starbucks hours of operation and Alibaba’s strategic partnership which advances the New Retail infrastructure and digital power in China – one of many fastest-growing markets in the world for coffee consumption. The announcement also builds on several significant collaborations involving the two firms that enable a seamless Starbucks Experience for Chinese customers, such as establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to offer our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the creation of Tmall Genie. “Earlier this coming year, we launched food order and delivery service through Ele.me in reaction to the users’ needs for on-demand local services. We’re excited to introduce an even more different and enriched experience on our platform through Starbucks voice ordering and offer a direct advantage to Chinese consumers within their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our relationship with customers to new heights,” said Molly Liu, v . p . and general manager, Digital Ventures, Starbucks China. “We are centered on making certain Starbucks voice ordering is really personal, and we anticipate offering our customers more convenient moments and new chances to engage with Starbucks on one integrated platform because they move throughout the day.”
Through Alibaba’s Tmall Genie, customers place an order utilizing their voice and can track their order in real-time within the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members will be able to receive personalized recommendations when using voice commands to set orders which can be tailored to previous order preferences and popular items from Starbucks seasonal menu. As another additional benefit, Starbucks fans in China can vchdcq pay attention to the most recent Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand the top-quality Starbucks Delivers experience that is certainly consistent with all the Starbucks standards, including specially-designed splash-proof lids for hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to make sure orders get through to the optimal temperature for enjoyment.
An exclusive Starbucks-themed Tmall Genie is accessible from the Starbucks virtual store in China, which unifies starbucks hours offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.